Today i want to talk about chocolate brand called GODIVA. i love the name, taste and also history of it. in old english Godiva means “gods gift”. Godiva, founded in Belgium in 1926, was purchased by Turkey’s Yildiz holding owner of Ulker Group, since 2008. Godiva owns and more than 450 retail shops in the United States, Canada, Europe, and Asia and is available over 10,000 specialty retailers.
Lets talk about history of Godiva; Godiva was founded in 1926 in Brussels, Belgium by Joseph Draps. He opened his first boutique in the Grand Place in Brussels under its present name, in honor of the legend of Lady Godiva. The first Godiva shop outside Belgium was opened in Paris in 1958. In 1966, the company’s products reached the United States.
And who is this famous Lady Godiva ? Lady Godiva was married to Leofric, the Earl of Mercia, in what is now the United Kingdom. Around the time of 1057, she and Leofric got in a dispute over the taxes he had levied on the growing city of Coventry, and he challenged her to ride naked through the marketplace, promising to ease the tax burden if she did so. Lady Godiva took the challenge and became a local legend. At least, that’s how the story goes, a story that be, but that a man named Tom pegan to circulate a century after her death. In the 17th century, the detail was added that Lady Godiva had instructed the town people to stay indoors during her ride.
what is so special about this chocolate company? Godiva not only sells chocolate it also sells truflles coffee cocoa biscuits, dipped fruits and sweets. and they make special things for wedding and party favors and other items arranged in gift baskets. Godiva also produces seasonal and limited edition chocolates with special packaging for all major holidays. Godiva also has license agreements for the production of ice cream, cheesecake, coffee pods and liquors that comes in several chocolate related flavors.
Godiva is pricey but it worth every penny. if you understand from chocolate, you can tell the difference between other chocolates.
picture on the right side is Lady Godiva.